In today’s climate, it is imperative that more businesses consider installing electric charging points as:
It’s an innovative way to entice new clients.
It demonstrates that you are committed to promoting green business initiatives, which are critical in today’s market.
Potential Business Benefits of Electric Charging Points
Draw in more customers
Electric vehicle drivers may need to stop for a few hours to recharge their batteries. Installing an EV charger has been shown to increase foot traffic among this demographic.
Increase your company’s reputation
There are several new apps for electric vehicle drivers to find charging stations near to them. EV drivers stopping by to charge are likely to look at your company’s goods and services because they have time on their hands whilst their vehicle charges.
Provide something that your competitors don’t
A high number of those who go shopping in person will go via car. Many EV drivers will want to be able to charge their vehicles while they shop.
As a result, offering charge points may lead to you being chosen over competitors. With many businesses striving to compete with online offers, providing a great shopping experience is becoming increasingly vital.
Strengthen customer relationships
EV charging allows drivers to interact with a business when they stop by to charge, allowing businesses to learn more about their customers and even communicate special offers, increasing the possibility of repeat visits.
Reduce your carbon footprint to support a green business initiative
In 2019, the average CO2 emissions of cars sold in the United Kingdom increased for the third year in a row. Furthermore, government statistics reveal that transportation accounts for 34% of UK CO2 emissions, with cars accounting for the majority.
If the UK is to meet its net zero aim by 2050, it will take a massive cross-industry push to encourage widespread EV use. It’s critical to keep in mind that how firms contribute to such efforts is being closely scrutinised.
Ensure that your brand values and obligations are upheld
If your brand or policies emphasise sustainability and green business endeavours, the lack of EV infrastructure will sabotage those efforts, leading to a loss of brand credibility.
Bring in and keep customers and staff
Having an electric vehicle charging infrastructure in place displays a proactive approach to innovation and a modern culture – and could tip the scales in terms of attracting and maintaining talented employees. If you’re able to electrify your fleet, the government has now implemented tax breaks for employees who use business EVs for personal use, which is a tremendous benefit for both new and existing staff.
Change is on the way, and it pays to be prepared
The pressure on businesses to modernise their vehicles is mounting with the implementation of low and ultra-low emission zones, as well as an eventual ban on new diesel and petrol vehicles and vans.
With the EV industry expanding, widespread acceptance and the expectation of charging stations as standard in workplaces is not far off. Businesses can gain a competitive edge by getting ahead of the curve, and they are able to take advantage of existing workplace incentive programmes to construct charging stations or purchase specific new electric vehicles for their business.
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